The Port-Louis and Larmor-Plage watch straps in Seaqual canvas are among the most popular in the Avel and Men range. Elegant, durable and comfortable, they can be worn with almost any timepiece, thanks to their wide range of colors. Among the new additions are brown watch straps designed to sublimate a city watch, a diver’s watch or a vintage timepiece.
New release : brown watch straps in Seaqual canvas by Avel and Men
Like all Avel and Men canvas watch straps, the brown Port-Louis and Larmor-Plage models are made in France. Both durable and comfortable, they are designed to accompany you every day, whether in the office or on the deck of a boat. And it’s no coincidence that they’re made from Seaqual canvas!

The durability of Seaqual canvas
It’s no longer a secret that plastic is the primary source of ocean pollution and, by extension, of the destruction of biodiversity. To highlight this problem, but also to provide a concrete solution, Seaqual canvas is created from plastic waste collected in the water or on beaches. The plastic is sorted and recycled in the form of synthetic fiber, which is then used to create new objects while saving materials and energy resources.
But that’s not the only advantage of Seaqual canvas! It’s also comfortable, durable and resistant to swimming. For even greater comfort, Avel and Men has chosen to line its straps with microfiber and a suede finish that’s particularly pleasant to the touch.
SEE ALL OUR SEAQUAL CANVAS WATCH STRAPS
The convenience of quick release watch straps
No matter what kind of timepiece you’re wearing, choosing the right watch strap can bring significant benefits in terms of style, comfort and functionality. To enable you to change your look to suit your mood, Avel and Men has chosen to equip its brown Seaqual canvas watch straps with quick-release pins.
Thanks to them, you can change your strap easily, quickly and without tools. Simply press the small lever on the strap pin to release it from the watch in the blink of an eye. You’re then free to wear it on another watch, replace it with a strap of another color or, why not, with a leather strap.
What kind of watch goes with a brown strap?
Brown is a reassuring, comforting and elegant color that evokes nature, tradition and stability. Simple yet different from the more neutral black or grey watch straps, brown can be used in a wide range of combinations, whether with a city watch or a more distinctive tool watch.
Brown watch strap and brown dial
This is the simplest, most obvious and perfectly coherent match for the watch’s overall aesthetic. Matching the strap to the dial creates harmony, which can also bring out other details such as the hands and indexes. If you still have any doubts, the brown Port-Louis on bronze Baltic Aquascaphe with brown dial pictured below should convince you!
Brown watch strap on a tool watch
A diver is the perfect tool watch to combine with a brown Larmor-Plage or Port-Louis. First, because the patina of a diver’s bezel blends perfectly with brown tones, and second, because the Seaqual canvas’s direct link with the sea is an invitation that’s hard to resist. The association also works perfectly with the famous Bakelite bezels found on some vintage Rolex models, such as the vintage Omega Seamaster 300. A military-style watch or a field watch with a simple dial can also offer a timelessly elegant look.
Can’t decide on the perfect match? Go one step further by consulting our guide to choosing your watch strap color!

From left to right: brown Larmor-Plage strap on Cyma Watersport, brown Port-Louis strap on Baltic Aquascaphe bronze and brown dial, brown Port-Louis strap on Triton Spirotechnique.
Avel and Men Larmor-Plage or Port-Louis: how to choose your brown watch strap?
As you may have noticed, the brown Larmor-Plage and Port-Louis canvas watch straps are strangely similar. In fact, the two Breton towns are very close to each other, and both offer great sailing opportunities for sailing enthusiasts. It’s no coincidence!
Our brown Larmor-Plage canvas watch strap is our basic model. Both the strap and loops are in brown canvas, with a microfiber finish for maximum comfort. It is the more simple and discreet of the two models.
The brown Port-Louis uses the same base, with a blue-white-red bridle stitch. It pays homage to french watchmaking expertise, while reminding us that Avel and Men watch straps are made in France, in small workshops committed to perpetuating the use of traditional leatherwork techniques.
Avel and Men brown canvas watch straps in brief
Avel and Men watch straps are available in various sizes. Custom-made straps are available on request.

Port-Louis and Larmor-Plage straps have canvas loops
- Seaqual canvas strap and loops
- Suede-finish microfiber lining
- Silver-finish stainless steel buckle
- Brown strap, tone-on-tone stitching
- With tricolor bridle stitch (Port-Louis) or without bridle stitch (Larmor-Plage)
- Standard widths: 18, 19, 20 and 22 millimeters (custom sizes on request)
- Strand length: 115/80 mm, seven-hole drilled (custom-made possible)
Are you unsure about the ideal size for your brown strap? Our dedicated guide will help you choose the right strap size for your wrist. You’ll learn how to measure an existing watch strap or, alternatively, your wrist circumference. The Avel and Men team is also available to help you make your choice and find the perfect match for your favorite timekeeper.